Sam Li photographed understated beauty Alyona in a street editorial for C-Heads.
The two headed to the West Side Highway to shoot, an area which Li describes as "industrial, dirty and [with] lots of sun shin[ing] through."
Despite her clear eyes, small frame and generally youthful appearance, there is something slightly intimidating about Alyona. Here is a girl who knows how to take care of herself; she is street-smart and savvy, and doesn't depend on anyone for anything. It is this fierce independence that takes the editorial from "good" to "great." Surrounded by concrete and highway, Alyona looks right at home -- a tough-as-nails chick who is exploring the urban jungle without a hint of fear.
Foxy Street Editorials
Sam Li Photographed a Street Editorial for C-Heads
Trend Themes
1. Understated Beauty - An emerging trend in fashion photography that showcases natural, minimalist beauty.
2. Street Editorials - A growing trend in fashion photography where urban environments are used as the backdrop for editorial shoots.
3. Fierce Independence - A trend in fashion imagery that portrays strong, self-reliant individuals who exude confidence and resilience.
Industry Implications
1. Fashion Photography - Disruptive innovation opportunity: Develop new techniques to capture the essence of understated beauty in a raw and compelling way.
2. Urban Fashion - Disruptive innovation opportunity: Create clothing lines that embrace the urban lifestyle and cater to individuals with a fierce and independent spirit.
3. Fashion Publishing - Disruptive innovation opportunity: Explore new mediums and platforms for showcasing street editorials, reaching a wider audience and engaging with urban fashion enthusiasts.