The upcoming video game ‘Stray’ follows the journey of an orange tabby cat as it seeks to explore beautiful, uncharted territories. The creators of the adventure game have tapped pet accessory brand Travel Cat for a limited edition cat carrier backpack, leash, and matching harness. The backpack adopts the vibrant color palette of the game, boasting a black base with pink, yellow, and blue accents that references its cyberpunk aesthetic. The backpack also features a window for your cat to sight-see through from its seat, three breathing holes, and a supported weight of 25 pounds. The harness and leash arrive in a classic black shade with an added reflective strip around it to make your cat visible in the darkest of nights.
The Stray x Travel Cat merchandise for your furry companion is available for preorder on the Travel Cat website. 'Stray' will launch on July 19 on PlayStation 4, PlayStation 5, and PC.
Game-Inspired Cat Carriers
'Stray' Launches a Limited Edition Backpack Ahead of the Game's Release
Trend Themes
1. Game-inspired Cat Accessories - Opportunity to create pet accessories inspired by popular video games, tapping into the fandom of gamers who are also pet owners.
2. Customizable Pet Carriers - Opportunity to offer customizable pet carriers with windows and other features that cater to pet owners who prioritize their pet's comfort while on the go.
3. Pet Accessories with Reflective Features - Opportunity to create pet accessories with added reflective features that prioritize the safety of pets, especially during nighttime walks.
Industry Implications
1. Pet Accessories - Opportunity for pet accessory brands to collaborate with popular video games to offer limited edition merchandise and tap into the fandoms of both gamers and pet owners.
2. Pet Transportation - Opportunity for pet transportation companies to offer customizable and comfortable pet carriers for pet owners who frequently travel with their pets.
3. Pet Safety - Opportunity for pet safety and visibility brands to offer accessories with reflective features that prioritize the safety of pets, especially during nighttime walks.