Thanks to Portillo's, you can enjoy one of the most beloved summer desserts in drink form.
With summer essentially here, Portillo's is marking the occasion with a new Strawberry Lemon Cake Shake. Just as the name suggests, the creamy new drink is made by combining the chain's strawberry milkshake with pieces of its moist double-layer yellow cake, which is baked fresh daily and finished with a sweet and fluffy lemon frosting. The new drink is similar to Portillo’s signature Chocolate Cake Shake, which is also made with real cake pieces.
In addition to the new Strawberry Lemon Cake Shake, Portillo’s is also offering its fan-favorite Lemon Cake whole, by the slice, or in the form of an original Lemon Cake Shake.
Blended Lemon Cake Shakes
Portillo's is Serving Up a Strawberry Lemon Cake Shake This Summer
Trend Themes
1. Cake Shake Trend - The rise of cake-based milkshakes, like the Strawberry Lemon Cake Shake, presents opportunities to innovate in the dessert and beverage industry by combining traditional desserts with unique flavor profiles.
2. Flavored Milkshake Trend - This trend of creating specialty milkshakes, such as the Lemon Cake Shake, allows for the exploration of new flavor combinations and the chance to attract customers looking for unique, indulgent beverage experiences.
3. Summer Dessert Drink Trend - As seen with the Strawberry Lemon Cake Shake, the popularity of turning classic desserts into refreshing drinks offers the potential for creating seasonal menu items that cater to customers seeking a sweet treat with a twist.
Industry Implications
1. Hospitality Industry - Hotels, restaurants, and cafes can tap into the cake shake trend by introducing their own variations, incorporating different cake flavors, and targeting customers looking for innovative dessert options.
2. Beverage Industry - Beverage companies can embrace the flavored milkshake trend by developing new milkshake flavors that appeal to a wide range of consumers, including those seeking unique and decadent beverages.
3. Bakery Industry - Bakeries can take advantage of the summer dessert drink trend by creating their own cake-based drink options, such as Lemon Cake Shakes, to offer customers a refreshing way to enjoy their favorite cake flavors.