The social media platform TikTok has become a source of inspiration for aspiring "foodies," and the latest recipe to go viral comes from Delish with its Strawberry Cheesecake Bake. The desert is a play on the iconic baked feta pasta recipe that became an Internet sensation recently and uses the same concept – having a cheese (in this case, cream cheese) in the middle surrounded by the fruit (with the dessert leveraging strawberries in place of tomatoes).
To create the Strawberry Cheesecake Bake, put a block of cream cheese in the middle of a baking dish and surround it with strawberries. Sprinkle white chocolate chips atop and bake for 20 minutes at 425 degrees Fahrenheit. After mixing, serve the dish on a scone, pancakes, or by itself.
Baked Feta Pasta Dessert Recipes
delish Debuts a Viral Strawberry Cheesecake Bake on TikTok
Trend Themes
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Viral Dessert Recipes — Social media platforms like TikTok continue to inspire viral dessert recipes similar to Delish's Strawberry Cheesecake Bake.
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Cheese-in-the-middle Desserts — The concept of having a cheese (e.g. cream cheese) in the middle of a dessert creates potential for new dessert innovations such as the Strawberry Cheesecake Bake.
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Franchise Recipe Adaptations — Adapting popular recipes like Delish's Strawberry Cheesecake Bake can create franchise opportunities for various food establishments.
Industry Implications
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Food and Beverage — Social media platforms are changing the way consumers discover new food and beverage trends, and creating opportunities for food businesses to market new products through various social media platforms.
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Hospitality — Hotels and restaurants can capitalize on viral food trends like Delish's Strawberry Cheesecake Bake, by including similar menu items on their dessert list to attract customers.
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Social Media — Social media platforms like TikTok provide businesses with a tool to reach a wider audience, and allow for businesses to create opportunities to connect and engage with current and potential customers.