The social media platform TikTok has become a source of inspiration for aspiring "foodies," and the latest recipe to go viral comes from Delish with its Strawberry Cheesecake Bake. The desert is a play on the iconic baked feta pasta recipe that became an Internet sensation recently and uses the same concept – having a cheese (in this case, cream cheese) in the middle surrounded by the fruit (with the dessert leveraging strawberries in place of tomatoes).
To create the Strawberry Cheesecake Bake, put a block of cream cheese in the middle of a baking dish and surround it with strawberries. Sprinkle white chocolate chips atop and bake for 20 minutes at 425 degrees Fahrenheit. After mixing, serve the dish on a scone, pancakes, or by itself.
Baked Feta Pasta Dessert Recipes
delish Debuts a Viral Strawberry Cheesecake Bake on TikTok
Trend Themes
1. Viral Dessert Recipes - Social media platforms like TikTok continue to inspire viral dessert recipes similar to Delish's Strawberry Cheesecake Bake.
2. Cheese-in-the-middle Desserts - The concept of having a cheese (e.g. cream cheese) in the middle of a dessert creates potential for new dessert innovations such as the Strawberry Cheesecake Bake.
3. Franchise Recipe Adaptations - Adapting popular recipes like Delish's Strawberry Cheesecake Bake can create franchise opportunities for various food establishments.
Industry Implications
1. Food and Beverage - Social media platforms are changing the way consumers discover new food and beverage trends, and creating opportunities for food businesses to market new products through various social media platforms.
2. Hospitality - Hotels and restaurants can capitalize on viral food trends like Delish's Strawberry Cheesecake Bake, by including similar menu items on their dessert list to attract customers.
3. Social Media - Social media platforms like TikTok provide businesses with a tool to reach a wider audience, and allow for businesses to create opportunities to connect and engage with current and potential customers.