In an effort to give consumers more ways to customize their favorite smoothies, bowls, and iced beverages, Jamba is testing new Strawberry Bursting Boba and Sweet Tapioca Boba Pearls.
Starting on September 6, 2022, Jamba customers can try two new boba varieties, which can be added to any menu items for an extra pop of flavor and texture. The new Strawberry Bursting Boba are slightly smaller than traditional boba and have been designed to deliver a next-level sensory experience. In contrast, the Sweet Tapioca Boba Pearls are delisgned to add a touch of sweetness. As Danielle Fisher, Vice President of Marketing at Jamba, explains, ""Boba offers an all-new way for our guests to customize their Jamba experience and add even more flavor and fun to their favorite Jamba beverage or bowl – no matter how they want to Jamba."
Fruity Bursting Boba Pearls
Jamba is Testing New Strawberry Bursting Boba This Fall
Trend Themes
1. Customizable Beverage Add-ins - Jamba's introduction of new boba pearl flavors highlights a trend towards customized add-ins for beverages.
2. Sensory Experience Enhancement - The new Strawberry Bursting Boba pearls reflect a trend towards adding sensory experiences to traditional food and beverage offerings.
3. Alternative Sweeteners - The Sweet Tapioca Boba Pearls point towards a trend in the food and beverage industry of exploring more varied and natural sweeteners.
Industry Implications
1. Food and Beverage - Jamba's new boba pearl offerings indicate ongoing innovation in the food and beverage industry.
2. Hospitality - The customization trend in the food and beverage industry observed in Jamba's menu and decor partnerships presents an opportunity for innovation and differentiation in the hospitality industry.
3. Health and Wellness - The exploration of new, natural sweeteners in the Sweet Tapioca Boba Pearls suggests opportunities for further innovation in developing healthier food and beverage options.