Strava recently announced its partnership with Spotify in order to allow its users to seamlessly switch between apps and integrate their listening controls between the two. Prior to this, those that were using Strava had to switch to Spotify to control their music and now, there is a small widget on the bottom left of the recording screen for easy control.
To click this, it brings a popup to the map and unveils options to pause or switch music. This is to grow their overall audience as Strava claims that it has 100 million users worldwide and Spotify has 500 million listeners. VP of Strava Mateo Ortega notes, "This new feature further solidifies Strava's position at the center of connected fitness and continues to demonstrate the power of the global community of active people on Strava."
Musically Compatible Fitness Apps
Strava Joins Forces with Spotify for Musical Control
Trend Themes
1. Music-integrated Fitness Apps - In the increasingly crowded fitness app market, there's an opportunity to stand out by partnering with music streaming services to provide a more seamless user experience.
2. In-app Music Controls - Providing users with in-app controls for their music not only creates a more convenient experience, but it also allows for potential gamification opportunities.
3. Integration of Popular Apps - Partnering with other popular apps can provide access to a wider audience and increase brand recognition.
Industry Implications
1. Fitness Apps - Fitness apps should consider partnering with music streaming services to provide a more seamless user experience and potentially increase engagement.
2. Music Streaming Services - Music streaming services can increase their user base by partnering with fitness apps and offering in-app controls for their service.
3. Connected Fitness - In the connected fitness industry, partnering with other popular apps is a way to expand brand recognition and provide more value for users.