As consumers – specifically those in Gen Z and Millennial demographics – continue to veer away from skinny or slim silhouettes for bottoms, the ASOS DESIGN Straight Leg Sweatpants have been gaining traction. Exclusive to ASOS, the new pants are made from ultra-soft sweatshirt fabric that leverages organic cotton, improving the environment for both cotton farmers and wildlife.
The ASOS DESIGN Straight Leg Sweatpants boast a high rise with a deep, drawstring waist, side pockets, pintuck details, and a straight fit. The pants pair perfectly with other causal pieces from the brand, providing an aesthetic that is equal parts chic and relaxed.
The Straight Leg Sweatpants from ASOS DESIGN are currently available to purchase online for C$39.00.
Casual Wide Loungewear
ASOS DESIGN Unveiled the Elevated Straight Leg Sweatpants
Trend Themes
1. Wide-leg Loungewear - The popularity of casual, wide-legged loungewear provides opportunities for fashion brands to create elevated designs that borrow casual comfort and style.
2. Sustainable Fabric - The rise in popularity of organic cotton suggests a need for the fashion industry to invest in and close the loop for sustainable fabric production.
3. Gen Z and Millennial Fashion - The shift in consumer preference for skinny or slim-fitting bottoms provides an opportunity for fashion brands to cater to Gen Z and Millennial target markets with loose, comfortable designs.
Industry Implications
1. Fashion Retail - Fashion retailers can take advantage of these trends by creating and promoting wide-leg loungewear lines, sustainable fabrics, and designs that target Gen Z and Millennial markets.
2. Textile Manufacturing - Textile manufacturers can look into creating sustainable fabrics and partnering with fashion brands to develop and promote these materials in the market, while adding value to the supply chain.
3. E-commerce - E-commerce companies can benefit from catering to the needs and preferences of the Gen Z and Millennial markets by featuring wide-leg lounge wear and sustainable fashion options on their websites.