The Body Shop is rolling out a store refill scheme, starting this year and extending to 2022, that will help to support environmentally minded consumers who want to reduce waste where possible. Lionel Thoreau, Global Brand Director, The Body Shop, says, "We want refills to become mainstream - easy and accessible to everyone. This is just our first step in a five-year plan to roll out refill stations across the globe."
The refill and recycling programs from The Body Shop help to reduce and eliminate waste thanks to refillable aluminum bottles that can be replenished in-store.
In addition to extending its in-store recycling scheme Return, Recycle and Repeat, The Body Shop is committed to achieving 100% Vegan Trademark certification from The Vegan Society across its products—currently, about 60% of The Body Shop products are vegan.
Body Care Refill Stations
The Body Shop's Store Refill Scheme Supports a Circular Economy
Trend Themes
1. Store Refill Schemes - The trend towards refill stations in stores creates an opportunity for companies to reduce waste and cater to consumers who value sustainable options.
2. Circular Economy Initiatives - Businesses can embrace circular economy initiatives to create sustainable and profitable models of production and consumption, as seen in The Body Shop's refill and recycling programs.
3. Vegan Products - The demand for vegan products is on the rise, presenting an opportunity for businesses to cater to environmentally minded consumers who value cruelty-free and sustainable options, as The Body Shop aims for 100% Vegan Trademark certification.
Industry Implications
1. Retail - Retailers can implement refill stations and recycling programs to reduce waste, create a more circular economy, and appeal to environmentally conscious consumers, as The Body Shop is doing.
2. Personal Care - The personal care industry can take inspiration from The Body Shop's emphasis on sustainable and vegan products, which align with the interests of consumers who value ethical and environmentally friendly options.
3. Manufacturing - Manufacturers and producers can shift towards more sustainable and circular practices to reduce waste and costs, increase efficiency, and cater to the growing demand for environmentally and ethically conscious products, as seen in The Body Shop's sustainable initiatives.