Walmart announced a partnership with Tribeca to convert 160 store parking lots into drive-in movie theaters. Converting the Walmart store parking lots will be undertaken as part of the Drive-in program, which spearheaded by Tribeca. Previously Tribecca created driven-in theaters in a number of different cities across the United States, including Los Angeles, New York, Miami, Seattle, as well as Arlington. Screenings at the retail store are scheduled tor run from August until October.
Opening drive-in theaters at retail locations could be popular with consumers, as it gives them a recreational activity during social distancing. Additionally, consumers may connect with the retail brand more, as it shows an active interest in putting on community event s for consumers to participate in.
Retail-Converted Drive-In Theaters
Walmart Transitioning Parking Lots into Drive-In Theaters
Trend Themes
1. Drive-in Movie Theaters - Converting retail parking lots into drive-in theaters provides a nostalgic and socially-distanced entertainment option for consumers.
2. Community Events - Hosting drive-in movie screenings showcases a retail brand's active involvement in organizing engaging community events.
3. Partnership Collaborations - Collaborating with organizations like Tribeca allows retailers to tap into new markets and leverage their expertise in creating unique experiences.
Industry Implications
1. Retail - Transforming parking lots into drive-in theaters presents an opportunity for retailers to diversify their offerings and increase foot traffic.
2. Film and Entertainment - The rising popularity of drive-in theaters creates opportunities for the film and entertainment industry to revive and adapt to changing consumer preferences.
3. Event Management - Organizing drive-in movie screenings in retail locations opens up avenues for event management companies to create memorable experiences in unconventional settings.