Instead of focusing on either a photo of the real product or the real product, Nonni's Foods biscotti store packages take the approach of displaying both.
Highlighting the delicious nature of the desserts with professional photos and a see-thru window, the Nonni's Foods biscotti packaging focus on freshness. The wholesome ingredients found within the mini desserts are displayed for consumers who prefer their information more visual to understand.
Nutritional information is clearly marked on the Nonni's Foods biscotti store packages as well as the notions of the product being baked by artisans and Italian-inspired. This helps to convey the history of the product, perceived freshness and clear benefits of it over the competition. The packaging design can be found on the shelves of major grocers across the nation.
Dual-Image Dessert Packaging
The Nonni's Foods Biscotti Store Packages Focus on Freshness
Trend Themes
1. Dual-image Packaging - Companies can create innovative packaging designs that display both a photo of the real product and the real product.
2. Transparent Packaging - Companies can design packaging with a see-thru window that focuses on freshness and displays the ingredients of the product.
3. Artisanal Packaging - Companies can highlight the history and benefits of their product through packaging designs that emphasize artisanal baking methods.
Industry Implications
1. Food and Beverage - Food and beverage companies can create innovative packaging designs that increase product freshness and visually display ingredients and nutritional information.
2. Retail - Retail companies can implement transparent packaging to improve product displays and enhance the shopping experience for consumers.
3. Marketing and Advertising - Marketing and advertising companies can develop packaging designs that emphasize the history and benefits of their client's products for increased brand recognition and loyalty.