Stones of Character is a fine jewelry company specializing in androgynous pieces that make a statement when worn. A favorite among celebrities like Lenny Kravitz and Justin Bieber -- who recently wore pieces from the label on his latest album cover for Purpose -- the accessory brand specializes in statement pieces like rings, necklaces and bracelets.
Each embody a gender-neutral design aesthetic and are an homage to glam rock styles that target young fashion fans while referencing nostalgia. Stones of Character's androgynous jewelry range is reflective of a growing fashion movement that rejects gender-focused stereotypes in exchange for a unisex point of view.
Celebrating self-expression rather than setting limits, this accessory range consists of statement pieces that are each as unique as the individuals that are wearing them.
Androgynous Fine Jewelry
Stones of Character Crates Opulent Accessories With a Gender-Fluid Feel
Trend Themes
1. Androgynous Jewelry - Designing gender-neutral statement pieces that celebrate self-expression and reject traditional gender roles provides an opportunity to tap into the growing demand for unisex fashion.
2. Gender-fluid Fashion - Creating fashion items that ignore traditional gender barriers presents an opening for businesses to appeal to younger generations that value inclusivity.
3. Nostalgia-inspired Style - A nod to glam rock styles of the past provides a chance for companies to connect with consumers who appreciate retro fashion that is simultaneously fresh and contemporary.
Industry Implications
1. Fashion - Incorporating the androgynous aesthetic trend into collections offers an industry opportunity for businesses to align with a growing movement and drive sales with unique statement pieces.
2. Jewelry Making - Developing androgynous statement jewelry collections could differentiate a jeweler in the industry, potentially attracting a new customer base who wants to accentuate their individuality with accessories.
3. Celebrity Fashion - Partnering with and marketing to celebrities who already embrace androgynous fashions allows other brands to take advantage of this growing movement and elevate their brand image by association.