Wetsuit-Inspired Activewear

Stone Island Expands Its SS22 Offerings with the 'Marina Collection'

Stone Island, an Italian fashion label founded by designer Massimo Osti, has expanded its Spring/Summer 2022 offerings with the launch of its updated Marina Collection. The concise new capsule delivers a handful of activewear pieces, all of which share a navy blue color palette inspired by divers' wetsuits.

The capsule features a range of eye-catching vests, jackets, anoraks, t-shirts, and hoodies. In addition to being dressed in various shades of blue, several of the pieces feature a unique hand-painted marine camouflage pattern. In terms of materials, the collection utilizes several premium high-performance fabrics.

For example, all of the outwear pieces come equipped with a 3L GORE-TEX construction, recycled polyester outer layer, and a thin GORE-TEX membrane. Rounding out the designs, most pieces also feature subtle detailing such as small red Stone Island Marina stars and tone-on-tone Stone Island logos.
Trend Themes
1. Wetsuit-inspired Activewear - Activewear designers can look to wetsuits for inspiration when creating their collections.
2. Hand-painted Patterns - Incorporating unique hand-painted patterns in clothing designs presents an opportunity for fashion brands to stand out in an increasingly crowded market.
3. High-performance Fabrics - The use of premium high-performance fabrics in activewear offers an opportunity for innovation and improved functionality.
Industry Implications
1. Activewear - Activewear brands can incorporate wetsuit-inspired designs and high-performance fabrics to innovate and differentiate their products.
2. Fashion - Fashion brands can explore incorporating hand-painted patterns in their designs to offer unique and exclusive collections.
3. Outdoor Apparel - Incorporating high-performance fabrics in outdoor apparel presents an opportunity for brands to offer functional and durable clothing for their customers.

Related Ideas

Similar Ideas
VIEW FULL ARTICLE