Lace is often viewed as a demure and feminine fabric, but the Stolen Girlfriends Club AW12 collection has decided to give it a gritty edge. More fit for a rockstar than a royal, this collection of lacy numbers are paired with shaggy furs, printed denim and tail-hemmed shirt dresses for a modern update that will shock some and entice others.
The Stolen Girlfriends Club AW12 lookbook was shot by fashion photographer Derek Henderson. Starring model Georgia Fowler, the collection takes on a youthfully rebellious undertone thanks to her poses that at one moment seems playful and at others seems almost dangerous. With props like rusted blades and gas masks, the latter is impossible to avoid. Nevertheless, adorable scenes of housewife duties such as dusting and baking balance the photo shoot out.
Dangerously Lacy Fashion
The Stolen Girlfriends Club AW12 Collection is Youthfully Rebellious
Trend Themes
1. Gritty Lace Fashion - Disruptive innovation opportunity: Explore the use of lace in unconventional ways to create edgy and rebellious fashion designs.
2. Modernized Vintage Fashion - Disruptive innovation opportunity: Combine vintage elements like shaggy furs and tail-hemmed shirt dresses with contemporary styles to create a unique and enticing fashion collection.
3. Playful/nostalgic Fashion Photography - Disruptive innovation opportunity: Experiment with juxtaposing dangerous and nostalgic elements in fashion photography to create visually captivating and thought-provoking campaigns.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Discover new ways to redefine traditional fabrics and styles to cater to a younger, rebellious customer base.
2. Photography - Disruptive innovation opportunity: Explore unconventional concepts and themes in fashion photography to attract attention and stand out in the industry.
3. Fashion Retail - Disruptive innovation opportunity: Create immersive and experiential shopping experiences that reflect the edgy and rebellious nature of the Stolen Girlfriends Club AW12 collection.