The stitched branding look for Mimi's Nuts was used to "emphasize the handmade qualities of the product," according to Lovely Package. However, intentionally or not, the design also took on another look: that of a pixelated computer screen.
Instead of appearing gaudy or sloppy, the design conveys an aged aesthetic, just like computer graphics of days gone past. From a consumers perspective, the branding gives more authority to Mimi's Nuts, demonstrating that the product is a more reliable choice than other pecans which have a more modern branding design.
To show the separate flavors, designer Drew Watts created a simplistic stitched branding symbol on the front of each jar, along with the flavor name. These include espresso, cajun and even maple.
Pixelated Pecan Packaging
The Mimi's Nuts Design from Drew Watts Integrates Stitched Branding
Trend Themes
1. Handmade Branding - The trend of using stitched branding to emphasize the handmade qualities of products.
2. Aged Aesthetic - The trend of using pixelated designs to convey an aged aesthetic.
3. Simplistic Packaging - The trend of using simplistic stitched branding symbols and flavor names on packaging.
Industry Implications
1. Food Packaging - The food packaging industry can take advantage of the handmade branding trend to differentiate their products and convey a sense of authenticity.
2. Graphic Design - The graphic design industry can explore the use of pixelated designs to create unique, nostalgic visuals that resonate with consumers.
3. Gourmet Food - The gourmet food industry can utilize simplistic packaging with stitched branding symbols to enhance the perceived quality and artisanal nature of their products.