The weather is warming and the birds are chirping, which means that BBQs will soon be burning, flowers blooming and outdoor activities overflowing; the Stihl 2012 campaign encourages people to get out there and enjoy the real world, not a virtual one from the couch.
The Stihl 2012 campaign was created by WhybinTBWATequila, an ad agency based in Melbourne, Australia. It equates live events to online occurrences. For instance, the playground is "the original playstation" and outdoors was "where the first tweet was posted." With a simple tag line, the Stihl 2012 campaign encourages people to "Get real. Get outside."
The Stihl 2012 campaign was art directed by Amelia Birrell with copy writing by Chris Ellis.
Authentic Entertainment Ads
The Stihl 2012 Campaign Encourages People to Get Outside
Trend Themes
1. Outdoor Experience Advertising - Opportunity for brands to create campaigns that promote outdoor experiences as an alternative to virtual ones.
2. Authenticity Campaigns - Authenticity campaigns that highlight a brand's origins and the real-world experiences they offer can help consumers connect more with the brand.
3. Nostalgia Advertising - Creating nostalgia-themed ads can invoke emotions that remind consumers of simpler times and motivate them to experience the real world more.
Industry Implications
1. Outdoor Retail Industry - Retailers can differentiate themselves from online shopping by offering real-world experiences and promoting that aspect of their brand in their marketing campaigns.
2. Adventure Tourism Industry - Adventure tourism companies can create campaigns that highlight the unfiltered, authentic experiences they offer in the outdoors, by emphasizing the importance of disconnecting from technology.
3. Playground Equipment Industry - Playground equipment companies can promote their products as providing children with enriching outdoor experiences compared to spending much of their time in front of screens, to appeal to parents who value the importance of balanced playtime.