This gallery shows a more unusual take on the Google Logo from Italian photographer Filippo Minelli. This project includes modified stickers on landscapes, chair, subway, bus, telephone, vehicles… oh you get the picture.
Excitingly, this project is still ongoing, so keep your eyes peeled for some more great Google stickers appearing on a field near you.
Implications - Volkswagen, Coca-Cola, LEGO, and Google are all examples of simple inventions that have established themselves as pop icons in the past or present. Google is the newest addition to the pack, with pieces such as this Google Sticker Series solidifying the site's iconic status. Brand that hope to achieve similar results can look into expanding beyond their industries to establish true brand memorability.
Branded Sticker Mods
Google Sticker Series Features Google Ads Around the World
Trend Themes
1. Modified Stickers - Opportunity for companies to create modified stickers to stand out and establish brand memorability.
2. Iconic Branding - Opportunity for companies to establish themselves as pop icons through simple yet memorable inventions.
3. Expanding Beyond Industries - Opportunity for brands to expand beyond their industries to establish true brand memorability.
Industry Implications
1. Automotive - Opportunity for automotive companies to create modified stickers for vehicles and stand out from competitors.
2. Beverage - Opportunity for beverage companies to create modified stickers to establish iconic branding on their products.
3. Technology - Opportunity for technology companies to expand beyond their industries and establish true brand memorability with unique stickers.