Steven Chu's 'Night Hustler' editorial shows Gene Fedorenko and Jamil Ramirez in the shady world of people who prefer the obscurity and anonymity of night. Whether they're leaned up against railroad ties or sitting scantily clad alongside a highway, it's clear that true characters often don't see the light of day.
We've featured a number of editorial shoots that take place under the cloak of night. Check out some of my favorites below.
Implications - This particular series of photos is effective in that it's evocative of movies, which are one of consumers' major sources for escapism. Consumers gravitate towards escapist materials because they alleviate stress. Corporations may similarly produce media campaigns with a cinematic feel in order to entice consumers into listening to the company's messages.
Night-Stalking Editorials
Steven Chu's ‘Night Hustler' Shows What Goes On After
Trend Themes
1. Night-time Photography - The trend of capturing editorial shoots and photographs under the cloak of night provides a visually captivating and cinematic feel, offering a unique and immersive experience for viewers.
2. Escapist Entertainment - Consumers' desire for escapist materials, like movies, presents opportunities for corporations to create media campaigns that provide a sense of adventure and reduce stress for their target audience.
3. Unconventional Portrayals - The portrayal of unconventional characters and settings in editorial shoots challenges traditional norms, offering a fresh and unique perspective that can inspire innovative storytelling and branding.
Industry Implications
1. Photography - The photography industry can embrace night-time photography trends to offer new services and products that cater to clients seeking unique and captivating visual experiences.
2. Entertainment - The entertainment industry, particularly film and media, can leverage the demand for escapist entertainment to create immersive and captivating storytelling experiences that resonate with audiences.
3. Marketing and Advertising - The marketing and advertising industry can incorporate unconventional portrayals in their campaigns to create fresh and memorable content that captures consumers' attention and promotes brand differentiation.