World-renowned DJ/producer Steve Angello has teamed up with MTV to launch an interactive social media game called 'Catfish' that encourages the audience to find Steve Angello behind a fake account he has been put into.
The idea for the show has spurred out of the 2010 'Catfish' thriller documentary, which showcases the complex nature of fake accounts on social media channels. The pop culture twist of this rather interesting digital phenomenon offers a fun challenge for Steve Angello fans with a big surprise prize.
Anyone with an internet access and a Facebook account can join the contest and try to spot Steve Angello out of the millions of Facebook accounts using the Facebook graph search, ordinary searches and clues that are given.
Social Celebrity Game Campaigns
MTV Started a Virtual Facebook Hide-and-Seek with Steve Angello
Trend Themes
1. Interactive Social Media Games - Creating virtual games that engage audiences on social media platforms can offer unique and interactive experiences for fans and generate excitement around a brand or celebrity.
2. Authenticity in Online Profiles - Recognizing the complex nature of fake accounts on social media channels, businesses can leverage this trend to emphasize the importance of authentic online identities and build trust with their audience.
3. Celebrity-led Digital Challenges - Developing digital challenges in collaboration with celebrities can generate buzz, increase engagement, and offer a chance for fans to interact and win exclusive prizes.
Industry Implications
1. Entertainment - The entertainment industry can utilize interactive social media games to promote new releases, engage fans, and create unique experiences around celebrity collaborations.
2. Advertising and Marketing - Advertising and marketing agencies can explore the trend of authenticity in online profiles to develop campaigns that highlight brand transparency and credibility in the digital space.
3. Technology - The technology industry can support the development of celebrity-led digital challenges by providing innovative platforms and tools that enable seamless integration and enhanced user experiences.