It does not appear as though 70s glamor is ever going away as the Steph Mac by Matt Solomon photo series shows. Heavily influenced by the 70s dance scene, the spread presents the model channeling her inner disco diva.
Steph Mac also had the superb stylist Carlos Mangubat to aid her in looking her best. With a focus on all things that glitter and shimmer, the editorial goes for a more sophisticated disco look, as though inspired by the celebrity and socialite styles from that rad era. The Steph Mac by Matt Solomon photoshoot is therefore a throwback to another generation without sacrificing elegance and poise.
The makeup artistry in the Steph Mac by Matt Solomon photoshoot really makes it look as though this spread was ripped right out of the pages of a vintage Vogue shoot.
Disco Diva Fashion
The Steph Mac by Matt Solomon Photoshoot is Glamorously Retro
Trend Themes
1. 70s Glamour - Disruptive innovation opportunity: Create modern fashion lines that incorporate the glitz and glam of 70s disco culture.
2. Sophisticated Disco - Disruptive innovation opportunity: Develop beauty and makeup products that capture the essence of a sophisticated disco look.
3. Vintage Vogue - Disruptive innovation opportunity: Launch a digital platform that curates and sells vintage fashion and beauty items reminiscent of iconic Vogue photoshoots.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce sustainable and eco-friendly fashion lines that revive the retro charm of 70s disco fashion.
2. Beauty - Disruptive innovation opportunity: Develop cruelty-free and vegan makeup products that offer the same glamorous aesthetic as the vintage Vogue shoots.
3. E-commerce - Disruptive innovation opportunity: Create an online marketplace that caters to vintage fashion enthusiasts, allowing them to buy and sell authentic 70s disco-inspired clothing and accessories.