With restrictions loosening and restaurants starting to operate at full capacity across Ontario, Stella Artois is helping fans easily locate restaurants and bars in their area that have 'Stella & Starter Specials.' The new initiative is dubbed the 'Stella Hour Finder' and was launched in response to a recent study.
"Recent data shows that Canadians are working much more than they were in previous years, which is impeding on our ability to create a clear divide between work life and personal life," said Mike Bascom, Senior Director, Marketing, Stella Artois Canada. "This imbalance and inability to disconnect was the inspiration for the Make Time. The Life Artois campaign, because success means less if you don’t get to spend valuable time with loved ones. Through the Stella Hour Finder, our hope is that Canadians stop burning the candle at both ends and begin to take back their after-work hours, to savor life, and make time with the people who matter most, over Stella Hour Specials."
Stella Artois is rooted in helping fans savor the moments that matter most, and the aim of the Stella Hour Finder is to help Canadians reclaim their 5 to 9.
Beer-Branded Happy Hour Locators
The Stella Hour Finder Launched in Time for Eased Restrictions
Trend Themes
1. Happy Hour Finder Apps - Opportunity to develop similar happy hour finder apps for other brands or local bars and restaurants.
2. Work-life Balance Campaigns - Opportunity for other brands to create campaigns that encourage people to prioritize their personal lives and improve work-life balance.
3. Localization of Marketing Efforts - Opportunity for other alcohol brands to replicate localization of marketing efforts in various regions to attract more consumers.
Industry Implications
1. Alcoholic Beverages - Opportunity for alcohol brands to develop innovative marketing efforts that promote work-life balance and socializing.
2. Technology - Opportunity for tech companies to create or improve happy hour finder apps that cater to different demographics.
3. Hospitality - Opportunity for bars and restaurants to utilize happy hour finder apps and develop unique specials to attract more customers.