Steelcase has released a new chair which can be custom designed to your preference. During the purchasing process, you can choose the color (Kermit the Frog Green, please), whether or not you want arms on your new butt supporter and if you want it in stool or chair form.
The chair starts at $400, but with adding and subtracting your specialized features (the stool option will thin out your wallet) the price can increase to up to $720. The price of the example in the pictures totaled to $490.
Customized Kermit Rockers
Steelcase Allows You to Personalize Your Cobi Chair
Trend Themes
1. Customized Furniture - Disruptive innovation opportunity: Develop a platform that allows customers to fully customize various types of furniture, meeting their unique preferences and needs.
2. Personalized Design - Disruptive innovation opportunity: Create a software or app that enables customers to personalize the design of everyday objects, such as chairs, by choosing colors, materials, and styles.
3. On-demand Manufacturing - Disruptive innovation opportunity: Implement a manufacturing process that enables quick and efficient production of customized products, reducing costs and lead times.
Industry Implications
1. Furniture Manufacturing - Disruptive innovation opportunity: Introduce advanced manufacturing techniques and technologies to furniture production, enabling efficient customization and mass customization.
2. Interior Design - Disruptive innovation opportunity: Develop digital tools and software to help interior designers personalize and customize furniture for their clients, enhancing the overall design process.
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