Steam by Gem Fletcher, an art director at Getty Images based in London, United Kingdom, is a photo series revolving around, well, steam. Focusing on the interaction between people and this effervescent vapor, the images conceal the portraits in subtle ways. Whether the steam is present on a pane of glass placed in front of the model like a window or shower door, or simply covers an item of their clothing like their eyewear, it is present in some way or form.
Stepping in front of photographer David Ryle's lens, the models in Steam by Gem Fletcher all maintain stoic expressions, which lend a quirky quality to the crisp portrait series. Shot against pastel backdrops, they were outfitted in a simple wardrobe by stylist Natasha Freeman with hair and makeup by Ellie Tobin.
Effervescent Vapor Portraits
Steam by Gem Fletcher Captures Quirkily Obstructed Photographs
Trend Themes
1. Effervescent Vapor Photography - Opportunity to explore the visually captivating and mysterious qualities of steam in photography, creating unique and artistic portraits.
2. Obstructed Portraits - Creating portraits that incorporate subtle elements like steam as a way to add depth and intrigue to the images, challenging traditional notions of portrait photography.
3. Quirky Photo Series - Developing photo series that use steam as a creative element to bring a playful and whimsical touch to the portraits, appealing to a younger and more adventurous audience.
Industry Implications
1. Photography - Opportunity for photographers to experiment with new techniques and concepts by incorporating steam as a unique and visually captivating element in their portraits.
2. Fashion - Exploring the use of steam as a creative accessory in fashion photography, adding an ethereal and dream-like quality to the images.
3. Art - Opportunity for visual artists to create steam-based installations or mixed media pieces, merging the boundaries between photography and sculpture.