Ladies, there is now no more need to bring a purse when hitting up the beach. Don't know where to put your car key? Afraid you will loose your wallet?
Reef Brazil, a leader in cool flip flops, has come out with a great idea for the women's line in 2008. Their new line of Stash flip flops has a drawer built into the heel to give you a secure spot for storing some cash, credit card and is deep enough for a car key or appartment key. So no more locking it into your bikini top.
Check them out at Reef Brazil (http://www.reef.com)
Also check out these Reef sandals intending for smuggling your booze on the go;
Flip-Flop Purse
Reef Brazil
Trend Themes
1. Combination Footwear - The trend of integrating functional compartments into footwear to provide convenience and storage opportunities.
2. Beach Essentials - The trend of designing innovative products that cater to the specific needs of beachgoers, such as storage solutions integrated into sandals.
3. Discrete Storage - The trend of finding discreet and secure ways to store personal items while on the go, without the need for traditional bags or purses.
Industry Implications
1. Footwear - Footwear brands can explore the addition of functional compartments in their designs to provide customers with convenience and added value.
2. Beachwear - The beachwear industry can capitalize on the demand for beach-specific products and accessories, such as sandals with built-in storage for personal items.
3. Travel Accessories - The travel accessories industry can create discrete storage solutions for travelers, such as innovative compartments built into everyday items like shoes or clothing.