This Starbucks tea booth at the 2016 London Coffee Festival highlights the brand's efforts to position its tea offerings alongside its coffee products. The experience took place on the festival grounds in Hyde Park, while attendees were invited to stop by the Starbucks Teavana space to learn about the new products and partake in a quick lesson on the science of tea.
The unique experience is a great example of brands designing interactive events where consumers can interact with brand representatives and learn about a product's best uses and inspirations. Important in helping consumers understand the context of a product, this type of product education opportunity is also key to helping consumers imagine a product or service in relation to their own routine.
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Trend Themes
1. Interactive Brand Events - Brand events that offer interactive experiences for consumers to learn about products and engage with brand representatives.
2. Product Education Opportunities - Opportunities for consumers to learn about a product's best uses and inspirations.
3. Contextual Product Understanding - Helping consumers understand the context of a product and imagine it in relation to their own routine.
Industry Implications
1. Food and Beverage - The food and beverage industry can create interactive events to educate consumers about their products and create stronger brand connections.
2. Retail - The retail industry can provide product education opportunities to help consumers make informed purchasing decisions and enhance their shopping experience.
3. Hospitality - The hospitality industry can offer interactive experiences and product education to enhance guest experiences and promote their offerings.