The Starbucks ICONS project by Alejo Malia is a personal one that adds meaningful details to the Starbucks logo design. The design makes use of the minimalist green mermaid logo, which has become a symbol that's recognizable worldwide as belonging to this coffee chain.
Each logo that's been redesigned by Malia shows off a part of being at Starbucks, whether you're someone who just pops in for a quick coffee run, or parks yourself there for a while to read a book. The different personalities of coffee drinkers are explored in these logos, including everything from the hipster to those who are obsessed with social media, selfies and sharing whatever they just ordered with their followers.
Coffee Culture Logos
Alejo Malia Adds Playful Details to the Starbucks Logo Design
Trend Themes
1. Personalized Logo Design - Designers are adding meaningful details to well-known logos, creating a more personalized and relatable brand experience.
2. Exploring Consumer Personalities - Logos are being redesigned to reflect the diverse personalities and preferences of consumers, deepening the emotional connection with the brand.
3. Incorporating Social Media Culture - Logo designs now incorporate elements of social media culture, reflecting the importance of digital sharing and connecting with followers.
Industry Implications
1. Graphic Design - Graphic designers have opportunities to innovate by adding meaningful details and personalization to logo designs.
2. Marketing and Advertising - Marketers can leverage personalized logo designs to enhance brand engagement and create authentic connections with their target audience.
3. Coffee and Hospitality - Coffee chains and hospitality establishments can benefit from logo designs that reflect the diverse personalities of their customers, fostering a sense of belonging and community.