Starbucks' holiday to-go cups have arrived in stores, marking the start of the season for many. The holidays are going to look a lot different this year, but one thing that stays consistent is Starbucks' attempts to get consumers in the spirit of the season.
Just today, the brand has launched four new holiday designs for its takeaway cups, giving consumers a new excuse a visit the stores in-person. The designs include 'ribbon,' 'Sprinkle,' 'Dot,' and 'Brand wrap.' Each cup boasts a different seasonal motif, ranging from colorful red and green ribbons, to falling snowflakes and Christmas trees. Of course, each of the designs maintains the traditional color palette.
The cups are available in-store starting November 6th.
Holiday To-Go Cup Designs
Starbucks' Holiday To-Go Cups Arrive in Four Unique Designs
Trend Themes
1. Personalized To-go Cup Designs - There is an opportunity for companies to offer customization of to-go cups, allowing customers to choose their own design or add personal touches.
2. Eco-friendly To-go Cup Designs - As sustainability continues to be a focus for consumers, there is a need for eco-friendly to-go cup designs made from biodegradable materials or reusable options.
3. Augmented Reality To-go Cup Designs - Integrating AR technology into to-go cup designs can provide customers with an immersive and interactive experience, increasing engagement with the brand.
Industry Implications
1. Food and Beverage - Food and beverage companies can offer unique to-go cup designs to enhance the customer experience and differentiate themselves in a crowded market.
2. Retail - Retailers can collaborate with brands to create exclusive to-go cup designs as a marketing strategy to drive foot traffic to their stores and increase sales.
3. Packaging - Packaging companies can innovate by developing eco-friendly to-go cup designs to meet the growing demand for sustainable packaging options.