The 2017 Starbucks holiday red cups have just been released, introducing the brand's first-ever color-in cup. The illustrated design from Starbucks Creative Studio's Jordan Kay shows pairs of hands, piles of presents and a range of other fun and festive holiday motifs.
The message behind this year's cup is to 'Give Good' to others with a small act of kindness, whether that means holding the door for a stranger or giving a gift to a loved one.
For the arrival of the spring season earlier this year, Starbucks introduced a bold, minimalist collection of to-go coffee cups that featured colored backgrounds and blank circles that could be brought to life with playful illustrations. Even so, Starbucks customers have been decorating their to-go coffee cups for years and this new design gives them all the more reason to get inspired.
Festive Color-In Coffee Cups
This Year's Starbucks Holiday Red Cup Features a Customizable Design
Trend Themes
1. Customizable Coffee Cups - The trend of customizable coffee cups allows customers to personalize their drinkware and express their creativity.
2. Illustrated Designs - The trend of using illustrated designs on coffee cups adds a playful and artistic element to the drinking experience.
3. Promoting Small Acts of Kindness - The trend of promoting small acts of kindness through coffee cup designs encourages positive social interactions and a sense of community.
Industry Implications
1. Hospitality - The hospitality industry can leverage the customizable coffee cup trend by offering a variety of designs and options for their guests.
2. Art and Design - The art and design industry can seize the opportunity to collaborate with coffee chains and create unique illustrated designs for coffee cups.
3. Marketing and Advertising - The marketing and advertising industry can utilize the trend of promoting small acts of kindness through coffee cup designs to enhance brand loyalty and foster a positive brand image.