A pure and simple product might benefit from a clean and minimalist label, but this was not the best strategy for designing Starbucks Anniversary Blend packaging. The contents of the bags are rich blends of delicious java that ought to be expressed with elaborate beauty and depth.
Inside, the consumer will find aged coffee beans from Indonesia, offering complex flavors to excite the senses. Appropriately, the designers of the pouch opted to provide some stimulation for the eyes as well, and they came up with a detailed illustration to showcase the brand's iconic mermaid. The gorgeous finned female is surrounded in coral-colored sea life like clam shells and various ornamental marine weeds. Starbucks Anniversary Blend packaging appears to harken to the magnificent art nouveau style to express a high status for the product within.
Magnificent Mermaid Marketing
Starbucks Anniversary Blend Features an Ocean of Optical Intrigue
Trend Themes
1. Elaborate Packaging - There is an opportunity for companies to design elaborate packaging to showcase the beauty and quality of their products, instead of minimalistic designs.
2. Intricate Illustrations - Intricate illustrations can be used on packaging to add visual stimulation to consumers and showcase a brand's iconic imagery.
3. Art Nouveau Inspiration - Art Nouveau can be a source of inspiration for packaging designs, especially for premium or high-status products.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from designing elaborate packaging that showcases the quality and beauty of their products.
2. Beauty and Personal Care - Beauty and personal care companies can use intricate illustrations on their packaging to add visual stimulation and showcase their brand's iconic imagery.
3. Luxury Goods - Luxury goods companies can take inspiration from the Art Nouveau style to create packaging that conveys a high status and quality for their products.