Starbucks and Disney work in collaboration on a new collection of vintage-themed drinkware that is meant to continue celebrating the century milestone of Disney. The collection is available in Southeast Asia where the chain features charming merchandise alongside lifestyle accessories highlighting some of the beloved characters such as Angel, Mickey and Friends, Stitch, Dumbo, and more.
The capsule is dubbed Relive the Magic Together and it kicks off with drinkware products before being complemented by lifestyle accessories. There are 15 drinkware options in total including mugs, tumblers, and reusable cups -- all of these are detailed with vintage themes along a muted tonal palette that is described as 'coffee-toned.' It is rounded out by lifestyle accessories including pins, tote bags, and umbrellas
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Trend Themes
1. Vintage-themed Drinkware - The collaboration between Starbucks and Disney showcases a collection of vintage-themed drinkware, presenting an opportunity for businesses to tap into the nostalgia trend and create retro-inspired products.
2. Charming Merchandise - The Relive the Magic Together collection features charming merchandise with beloved characters, offering businesses the chance to capitalize on the appeal of nostalgic and character-themed products.
3. Lifestyle Accessories - In addition to drinkware, the collection includes lifestyle accessories, presenting an opportunity for businesses to explore the market for character-themed accessories and expand their product offerings.
Industry Implications
1. Retail - The collaboration between Starbucks and Disney highlights opportunities for retailers to capitalize on the vintage-themed drinkware trend and offer customers nostalgic products.
2. Entertainment - The Relive the Magic Together collection presents an opportunity for entertainment companies to collaborate with brands and create merchandise that celebrates beloved characters.
3. Fashion - The inclusion of lifestyle accessories in the collection opens up avenues for fashion brands to design and sell character-themed accessories that resonate with consumers.