'Star Stable Entertainment,' the Swedish games company most famous for its 'Star Stable Online' horse-racing game, has announced an upcoming collection of Star Stable toys inspired by its hit video game. The entertainment company signed a partnership agreement with 'Just Play,' a leading consumer products company, in order to produce this toy collection. The license agreement was handled by 'Ferly,' an animation studio and licensing agency.
The Star Stable toys will be released in select markets in 2023. The toys will be collectible dolls, horses, and other physical versions of digital characters from the game. Essentially, the toy collection will reflect the stories, trends, and characters in the game, offering fans a new medium to experience the popular online horse-racing title.
Phygital Horse Racing Toys
Star Stable Entertainment Partnered with Just Play for Physical Toys
Trend Themes
1. Phygital Toys - There is an opportunity to create more physical toys based on successful online games.
2. Collectible Toys - By creating a range of collectible toys, businesses can offer fans new ways to experience their favorite games and characters.
3. Licensing Deals - Businesses can partner with animation studios and licensing agencies to bring digital characters to life as physical toys.
Industry Implications
1. Gaming - The gaming industry can expand its reach and revenue streams by collaborating with physical toy companies to produce collectible lines.
2. Toy Manufacturing - Manufacturers can leverage popular online games to create new lines of physical toys that offer fans another way to engage with their favorite characters.
3. Animation - Animation studios and licensing agencies can explore partnerships with toy companies to create more physical toys based on popular digital characters in their portfolios.