Disney puts plans in place to officially launch 'Star Plus' this summer as an international branch for its Disney Plus subscribers in Canada, New Zealand, and Europe. The entertainment will be fully integrated into Disney Plus and easily accessible. It will feature numerous shows from Disney's non-main franchise brands.
This includes shows and films from FX and 20th Century that will be made available for streaming. Star Plus is added to appeal to Latin American subscribers. The upcoming streaming service will also carry programs such as ESPN and ESPN Plus material. Notably, this will also be a move towards sports content. The international Star Plus streaming service is set to launch officially in June later this year.
International Entertainment Subscriptions
Disney Plans to Integrate Star Plus onto the Platform
Trend Themes
1. International Entertainment Streaming - Disney's integration of Star Plus onto its international platform provides a major disruptive innovation opportunity for the entertainment industry to cater to global audiences.
2. Expansion of Non-mainstream Brands - The integration of FX and 20th Century shows and films into the Disney Plus platform showcases a growing trend of diversification in the entertainment industry.
3. Sports Content Streaming - The inclusion of ESPN and ESPN Plus material on the Star Plus streaming service presents a major disruptive innovation opportunity for the sports content industry to expand their global reach.
Industry Implications
1. Entertainment - The launch of Star Plus and its integration into Disney Plus presents a major opportunity for the entertainment industry to expand its audience globally.
2. Streaming Services - Disney's move to expand their streaming service's content with the integration of Star Plus highlights a growing trend in the streaming industry to diversify their offerings.
3. Sports Content - The inclusion of sports content on Disney's Star Plus streaming service provides a major disruptive innovation opportunity for the industry to cater to a global fanbase.