More than eight years after it was taken off the menu, Hardee's is relaunching its Star Pals kids meals at participating locations. However, this time around, the fast food chain is teaming up with the YouTube sensation Ryan's World.
As part of a new partnership between Hardee’s, the kids’ entertainment studio pocket.watch, and Ryan’s World, Star Pals kids meals are coming back to Hardee's restaurants. The relaunched Star Pals meals come with a choice of three protein options: Kid’s Hand-Breaded Chicken Tenders, a Kid’s Hamburger, or a Kid’s Cheeseburger. Each of the Star Pals meals also includes applesauce or a milk beverage. However, the best part of the new kids meals is that each one features an exclusive toy designed by YouTube star Ryan himself. Some of the new toy options include Rockin’ Ryan Figures, Mystery Egg Puzzles, and the Combo Panda Roller.
Internet Star Kids Meals
Hardee’s and Ryan’s World are Relaunching Star Pals Kids Meals Together
Trend Themes
1. Youtube-inspired Kids' Meals - Fast food chains partnering with popular YouTube stars to create exclusive kids' meals with unique toys could be a disruptive innovation opportunity within the fast food industry.
2. Pocket.watch Partnerships - Partnering with pocket.watch, a kids' entertainment studio that represents multiple YouTube channels, could potentially revolutionize marketing to children within the fast food industry.
3. Toy-centric Kids' Meals - Focusing on toys and exclusive partnerships, rather than just the food, could provide a disruptive advantage for fast food chains in the highly competitive kids' meal market.
Industry Implications
1. Fast Food Industry - Partnering with popular YouTube channels and incorporating exclusive toys in kids' meals can help fast food chains to differentiate themselves and drive traffic, potentially impacting the fast food industry as a whole.
2. Children's Entertainment - Partnering with fast food chains to promote kids' entertainment could revolutionize how children receive advertising and marketing in the entertainment industry.
3. Toy Manufacturers - Toys produced by fast food chains can focus heavily on partnerships with popular YouTube stars, potentially creating a new avenue of product development and design for toy manufacturers.