In an effort to prevent the inevitable mess that comes from eating soft shell tacos, Old El Paso has created Stand 'N Stuff Soft Flour Tortillas. Similar to a burrito bowl, the new tortillas help to keep toppings contained and prevent spillage.
Old El Paso new Stand 'N Stuff Soft Flour Tortillas feature a bowl-like shape with a distinctive, flat bottom design. The raised edges help to prevent ingredients from falling out of the tacos, while the flat underside of the tortillas makes the shells easy to fill. The new product is a softer take on Old El Paso's Hard Shell Stand 'N Stuff Tacos, which solved a similar problem. As General Mills Marketing Manager Colleen Orani explains, "The unique tortilla boat shape stands up on your plate for easy filling and holds your taco fillings in for less spillage between bites."
Flat Bottom Flour Tortillas
Old El Paso Stand 'N Stuff Soft Flour Tortillas are a Mess-Free Option
Trend Themes
1. Mess-free Tortillas - Creating tortillas with a flat bottom design to prevent spillage and make eating soft shell tacos easier.
2. Innovative Taco Shells - Developing taco shells with a bowl-like shape to contain toppings and prevent ingredients from falling out.
3. Improved Taco Designs - Introducing new tortilla boat shapes that stand up on plates for easy filling and less spillage between bites.
Industry Implications
1. Food Packaging - Opportunity to develop new packaging designs that cater to mess-free eating experiences.
2. Fast Food - Potential for fast food chains to offer mess-free soft shell tacos to enhance customer experience.
3. Food Manufacturing - Creating specialized tortilla products with innovative designs to meet evolving consumer preferences.