It seems that adidas Originals has been observing the rise of loungewear in the midst of the COVID-19 pandemic because the brand just debuted new Stan Smith Slip-On sneakers.
Stan Smith is one of the adidas' most popular sneaker silhouettes and now the iconic shoe has been transformed into a mule. The new Stan Smith Slip-On shoes retain most of the sneakers' signature look such as a smooth leather upper, the iconic Three Stripes perforations on the sides, and the bold adidas logo on the tongue. Of course, the main difference with the new shoes is that the back is completely missing. This allows consumers to slip the shoes on and off with ease, just like a pair of slippers.
Available in 'Tribe Yellow' and 'Cloud White' hues, the new Stan Smith Slip-On sneakers are an innovative take on a classic shoe.
Mustard Yellow Slip-On Sneakers
The New Stan Smith Slip-On Sneakers Put Comfort First
Trend Themes
1. Loungewear-inspired Sneakers - Opportunity to innovate classic shoe designs with ease-of-use and comfort features
2. Slip-on Sneaker Trend - Opportunity for shoe brands to develop more accessible and effortless footwear designs
3. Iconic Silhouette Redesigns - Opportunity to refresh popular shoe styles in response to changing consumer preferences
Industry Implications
1. Footwear Industry - Opportunity for footwear brands to launch slip-on sneaker designs and capitalize on the loungewear trend
2. Fashion Industry - Opportunity for fashion brands to integrate more comfortable, athleisure-ready designs into their collections
3. Athletic Apparel Industry - Opportunity for athletic apparel brands to create more crossover products that bridge the gap between sportswear and casualwear