Stacy's Pita Chips conducted a Rise of the Female Founder survey earlier this year and found that "67% of consumers wish it were easier to find products and services from female-founded businesses and 79% think it is important to see more female-founded businesses in their communities." As a result, the brand is introducing innovative new packaging that includes a QR code that can be scanned to locate nearby female-founded businesses.
The limited-edition snack bags, called Stacy's "Female Founder Finder" bags, feature artwork by illustrator Libby VanderPloeg. As well as tapping into the popularity of contactless packaging, the products make it easy for consumers to support small business owners. The Female Founder Finder directory can also be found online and it features thousands of women-owned businesses.
Geotargeted Chip Bags
Stacy's Pita Chips Uses QR Codes to Share a Women-Owned Business Directory
Trend Themes
1. Geotargeted Packaging - Utilizing QR codes on packaging to provide location-based information and services.
2. Supporting Female-founded Businesses - Creating initiatives and platforms to make it easier for consumers to find and support women-owned businesses.
3. Contactless Packaging - Incorporating technology and features that minimize physical contact with packaged products.
Industry Implications
1. Food and Beverage - Opportunity to implement geotargeted packaging and QR code features to promote local businesses and drive sales.
2. Technology - Innovation potential in developing advanced contactless packaging solutions and QR code scanning technology.
3. Retail - Opportunity to support and partner with female-founded businesses by utilizing geotargeted packaging and incorporating QR codes on products.