The IHOP St. Paddy’s Day Cakes have been announced by the brand as a new option for patrons to choose when looking for a tasty way to celebrate St. Patrick's Day this year. The pancakes feature a fluffy profile that's colored vibrant green and topped with a sweet cream cheese frosting to make them an indulgent option to enjoy for breakfast. The pancakes come finished with Lucky Charms cereal to further enhance the sweet profile of the menu item and drive home the theme of the tasty meal.
The IHOP St. Paddy’s Day Cakes will be available from 7am to 7pm on March 17, 2020 in a short stack for just $1 at participating locations.
Fluffy Cereal-Topped Pancakes
The IHOP St. Paddy’s Day Cakes are Topped with Lucky Charms Cereal
Trend Themes
1. Cereal-topped Breakfast Items - Restaurants can explore using cereal as unique toppings for breakfast items, providing customers with an indulgent yet fun meal experience.
2. Holiday-inspired Food Items - Food brands can capitalize on holiday celebrations and events by introducing special menu items that capture the holiday spirit.
3. Vibrantly-colored Food - There's a trend towards using bright, bold colors in food to make it more visually appealing and shareable on social media.
Industry Implications
1. Quick-service and Casual Dining Restaurants - Quick-service and casual dining restaurants can innovate their menus by introducing seasonal food items or adding unique toppings on classic breakfast staples that can attract foodies and social media enthusiasts.
2. Food and Beverage Industry - The food and beverage industry can focus on creating limited edition items that capture the spirit of different holidays.
3. Marketing and Advertising Agencies - Marketing and advertising agencies can work with food brands to create visually stunning campaigns that highlight the unique features of their limited edition holiday menu items.