Entrepreneur Jerome Borazio has opened his newest hospitality innovation, 'St. Jerome's: The Hotel.' Though this hideaway is luxurious, it is quite unlike most resorts and vocational stays.
For his latest enterprise, Borazio brought the concept of glamping to an actual reality. 'St. Jerome's: The Hotel' is located in the center of Melbourne, Australia and features all the fun camping aesthetics with a glamorous twist. The 'St. Jerome's' experience includes a stay in high-class bell tents atop the Melbourne Central. Guests have the option of a 'Luxe' four meter tent or a 'Luxe Plus' five meter tent which comes fully equipped with a mini bar.
In addition to the breathtaking view, guests are treated to 24-hour concierge service and an on-site general store where they can buy the usual items as well as champagne.
Luxurious Camping Hotels
Jerome Borazio's 'St. Jerome's: The Hotel' Makes Camping More Glamorous
Trend Themes
1. Glamping - Innovation opportunity: Create more luxurious camping experiences by combining the aesthetics of camping with high-end amenities and services.
2. Boutique Hotels - Innovation opportunity: Develop unique and personalized hotel experiences that offer guests a more intimate and luxurious stay.
3. Travel Experiences - Innovation opportunity: Create immersive travel experiences that provide a sense of adventure and luxury in unexpected locations.
Industry Implications
1. Hospitality - Innovation opportunity: Reimagine traditional hotels by incorporating elements of camping and luxury to attract adventurous travelers.
2. Outdoor Recreation - Innovation opportunity: Build innovative camping gear and equipment that combines functionality with luxury, catering to the glamping trend.
3. Tourism - Innovation opportunity: Create travel packages that offer unique and luxurious camping experiences as a more glamorous alternative to traditional accommodations.