St. Bernardus Tokyo gives its beer cans a refreshing design update that showcases an intricate look of a night out in Japan. The vibrant design garners the attention of collectors from all over the globe with bright hues of yellow, red, and green creating a whimsical visual.
The brand launched a Tokyo brew back in 2012 to celebrate the opening of its inaugural themed cafe in Japan. To celebrate that initial launch, the new design embodies an illustration of the evening to depict the bustling lifestyle. It captures the streets in Japan's Kanda district, which is where the Bernardus cafe is located. The actual beverage itself is an unfiltered ale, which goes through a brewing process that features a large amount of wheat to result in something between a saison and a white beer.
Japanese Nightlife-Themed Beer Cans
St. Bernardus Tokyo Creatively Showcases a Whimsical Night
Trend Themes
1. Nightlife-inspired Packaging Design - Brands can create visually appealing designs that showcase the nightlife of a particular location to attract collectors and consumers alike.
2. Themed Beverages - Brands can celebrate the opening of a themed cafe by launching a special beverage that embodies the cafe's theme, which may attract consumers interested in unique experiences.
3. Unfiltered Ale - Unfiltered ales that use a combination of wheat to create a new flavor profile can be a potential area for experimentation for beer manufacturers.
Industry Implications
1. Alcoholic Beverages - Breweries can create visually distinctive and thematically appropriate packaging designs to attract collectors and consumers alike.
2. Themed Hospitality - Themed cafes and other establishments can offer specialized beverages that enhance the experience of their visitors.
3. Craft Beer - Craft beer manufacturers can experiment with using wheat to create unique flavor profiles in unfiltered ales.