Although the famed Squatty Potty has been available for some time now, the company is still coming up with innovative ways to promote it, such as with the new Squatty Potty commercial that's dubbed 'Discover the Most Pleasurable Way to Poop.'
In the past, the company promoted its toilet stools with a wide-eyed unicorn character and a prince, however for 2017, the Squatty Potty commercial features a dragon, merman, and centaur as well. Instead of using soft-serve ice cream to show how the stools help a user's colon to relax, the new commercial uses gold.
In addition to releasing a new Squatty Potty commercial to showcase the purpose of the company's stools, its also been busy launching a variety of new iterations of them to better suit different consumer tastes.
Updated Bathroom Aid Ads
This New Squatty Potty Commercial Features Fresh Mythical Characters
Trend Themes
1. Fantasy-themed Advertising - Creating advertisements that feature mythical creatures and fantastical elements to engage consumers and create a memorable brand experience.
2. Alternative Product Demonstrations - Exploring unconventional ways to showcase the benefits of a product, such as using gold instead of soft-serve ice cream to demonstrate the effectiveness of a bathroom aid.
3. Product Iteration and Customization - Continuously developing and launching new versions of a product to cater to different consumer preferences and needs in the bathroom aid market.
Industry Implications
1. Home Goods and Furnishings - Innovating within the home goods and furnishings industry by designing bathroom aids that are both functional and visually appealing, with an added focus on customization options.
2. Advertising and Marketing - Exploring creative and immersive advertising strategies, like incorporating fantasy elements, to capture consumer attention and enhance brand awareness for bathroom aid products.
3. Consumer Health and Wellness - Addressing the evolving needs and preferences of consumers in the health and wellness industry by offering innovative bathroom aid solutions that promote comfortable and efficient bodily functions.