The Square Olive is a type of olive oil that was recently designed by Denis Carroll. Instead of going for something conventional in terms of the name, the branding designer wanted to create a memorable impression. As such, she went with the impossible: a square olive.
The name certainly makes one stop and think, considering it's something that no one has ever seen before (or will most likely ever see). It's this type of branding that can help elevate a company from the average product to a household name. For the logo, Carroll even went with a square shape to really accentuate the branding direction.
Hopefully the taste is as memorable as the packaging with this quirky design.
Impossibly Shaped Branding
Denis Carroll Gives a Clever Name to the Square Olive
Trend Themes
1. Impossibly Shaped Branding - Creating unique and unconventional shapes or designs for branding can leave a lasting impression on consumers.
2. Memorable Naming - Choosing unusual or unexpected names can make a brand stand out and be more memorable in the market.
3. Distinctive Packaging - Innovative packaging designs that reflect the brand's identity can help differentiate products in a competitive marketplace.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore disruptive branding strategies like using unique shapes and designs to create memorable products.
2. Marketing and Advertising - Marketing and advertising professionals can leverage unconventional naming and branding approaches to create impactful campaigns and enhance brand recognition.
3. Packaging Design - The packaging design industry can embrace the use of distinctive and eye-catching designs that break away from traditional packaging norms for increased consumer engagement.