Pooptastic Street Art

The Sprinkle Brigade Makes Delightful Displays Out of Dog Feces

There are plenty of opportunities to see art, and the street is no exception. This time, rather than on our streets’ walls, you may spot ‘art’ on the very ground you walk on.

S***, crap, turd, poo, doo doo… whatever you call it, doesn’t make it any more appealing but artists and other cultural interveners have been expressing messages through doggy doo-doo. So, you now have a new reason to take a good look at where you step…

Walking around with dog masks, the mysterious Sprinkle Brigade, founded in 2005, has been ‘revamping’ dog feces with the objective of "putting a smile on people’s face," and it works! You can check out their dedicated website cataloging their interventions and read their blog.
Trend Themes
1. Street Art - Disruptive innovation opportunity: Exploring new materials and mediums for street art, such as using dog feces as a creative medium.
2. Cultural Interventions - Disruptive innovation opportunity: Finding unconventional ways to express messages and engage with the public, like using dog feces for artistic purposes.
3. Environmental Awareness - Disruptive innovation opportunity: Raising awareness about waste management and environmental issues through creative and unexpected means, such as creating art out of dog feces.
Industry Implications
1. Art and Design - Disruptive innovation opportunity: Incorporating unconventional materials and approaches into traditional art forms, pushing the boundaries of what is considered art.
2. Public Spaces and Recreation - Disruptive innovation opportunity: Redefining public spaces by incorporating interactive and thought-provoking art installations, like the dog feces artworks by the Sprinkle Brigade.
3. Waste Management and Recycling - Disruptive innovation opportunity: Finding innovative ways to raise awareness about waste management and recycling, utilizing unconventional materials and artistic interventions to engage a wider audience.

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