The 2018 Spring/Summer COS collection is set to become available on March 9th from its online shop and in-store locations, however a stylized lookbook has already been shared to show consumers some of what will be included. Spotlighted in the lookbook are blazers, tanks, dresses, skirts, long shorts, simple blouses, and more.
To lens the lookbook, COS employed the talents of Karim Sadli, who photographed a model in a range of summery locations that provided the warm weather styles with a fitting backdrop. Although the styles that are presented in the lookbook are incredibly minimalist, their unique silhouettes that carry a high-quality structure give them an elevated aesthetic that makes them easy to wear for a variety of different occasions.
Structured Warm Weather Basics
The Spring/Summer COS Collection is Minimalist and Modern
Trend Themes
1. Minimalist Summer Fashion - Disruptive innovation opportunity: Create a sustainable and affordable line of minimalist summer fashion that appeals to eco-conscious consumers.
2. Structured Silhouettes - Disruptive innovation opportunity: Develop a 3D printing technology to create customizable, structured silhouettes for high-quality clothing.
3. Photography Lookbooks - Disruptive innovation opportunity: Utilize augmented reality technology to create immersive photography lookbooks that allow customers to virtually try on clothing.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Combine fashion with advanced fabric technology to create lightweight, temperature-regulating summer clothing.
2. Photography - Disruptive innovation opportunity: Develop AI-powered photography tools that automatically select the best location and lighting for fashion shoots.
3. E-commerce - Disruptive innovation opportunity: Create a virtual reality shopping experience that allows customers to explore and purchase clothing from the comfort of their own homes.