Reebok's Spring/Summer 2018 collection focuses on the brand's classic silhouettes, through offering sneakerheads a revamped iteration of the Reebok Classic, available in multiple colorways.
The shoe has made a major comeback in recent years, serving as a wardrobe staple for both men and women of all ages. Now, the brand has traded the shoe's traditional canvas upper for a glistening leather finish, that enables a wearer to tame a more elaborate look, or enhance a more mundane outfit.
The retro shoe and its instantly recognizable silhouette is now available in multiple color iterations including pale yellow, black, white, blue and pink. The introduction of the colors helps the classic shoe appeal to a wider demographic of fashionistas, who can pick the color that best matches their unique aesthetic.
Reintroduced Vintage Sneakers
Reebok's Spring/Summer 2018 Features a Colorful Reebok Classic
Trend Themes
1. Revamped Vintage Sneakers - Opportunity for brands to modernize and update classic sneaker designs for a contemporary audience.
2. Colorful Iterations - Injecting vibrant color options into classic shoe designs to attract a wider range of fashion-forward consumers.
3. Leather Finish - Introducing a glistening leather upper on retro sneakers to offer a more sophisticated and versatile footwear choice.
Industry Implications
1. Fashion - Brands within the fashion industry can utilize revamped vintage sneakers to cater to a diverse customer base seeking stylish and unique footwear options.
2. Retail - Retailers can capitalize on the trend of reintroduced vintage sneakers by stocking an array of color options to cater to the preferences of different customers.
3. Footwear - Footwear companies can incorporate leather finishes into their classic sneaker designs to provide consumers with an elevated and fashionable footwear choice.