Following the success of its holiday-themed Jingle Jangle snack mix, Trader Joe's has rolled out a springtime version of the snack called Springle Jangle.
Though the name may be a bit tough to say, this snack is certainly not tough to enjoy. The new Springle Jangle mix is like a pastel-hued take on all your favorite snack foods. In each tin, you'll find a blend of butter toffee peanuts, spring-themed non-pareils, pink and yellow drizzled yogurt pretzels, pastel-hued candy gems, dark and milk chocolate mini peanut butter cups, and, finally, Joe-Joe bark—essentially crushed up Joe Joe’s cookies with melted chocolate. As Trader Joe's hilariously puts it: "Great Caesar’s Ghost, this is good stuff!"
Springtime Snack Mixes
Trader Joe’s New Springle Jangle is a Sweet, Salty, and Savory Snack Mix
Trend Themes
1. Spring Snack Mix Trend - The popularity of new seasonal snack mixes can create opportunities for companies to offer unique flavor combinations and capitalize on the trend of limited edition items.
2. Colorful Snack Trend - The use of pastel colors in snack mixes can offer a unique visual and taste experience for customers, creating opportunities for companies to experiment with new flavor and color combinations.
3. Branded Snack Mix Trend - The success of both Jingle Jangle and Springle Jangle snack mixes proves that there is an opportunity for companies to create their own branded snack mixes and capitalize on limited edition offerings.
Industry Implications
1. Snack Food Industry - The introduction of new seasonal and branded snack mixes creates opportunities for companies in the snack food industry to differentiate their products and capture consumer interest.
2. Confectionery Industry - The use of non-pareils, candy gems, and mini peanut butter cups in the Springle Jangle mix presents opportunities for companies in the confectionery industry to create unique products and flavor combinations.
3. Grocery Retail Industry - The popularity of limited edition snack mixes such as Springle Jangle can attract customers to grocery stores and offer opportunities for retailers to differentiate themselves from competitors.