Japanese footwear manufacturing company ASICS launched a sneaker collection called 'Spring In Japan' that features the GEL-LYTE V sneaker model. The sneaker collection is inspired by the flowers during springtime in Japan. The sneaker collection comes during Japan's cherry blossom season, which occurs during the Spring and is one of the flowers inspired in this sneaker collection.
The 'Spring In Japan' sneaker collection consists of four iterations. Wisterias, cherry blossoms, hydrangeas, nemophila, and mustard blossoms inspire the iterations. The sneakers are all designed with neutral tones covering the perforated toe boxes and quarter panels. Regarding the vivid colors, it is on the overlays, tongues, tiger stripes, and heel molds. The tongues have the ASICS logo on the right, and the left shoe has a family crest referencing each flower. The sneaker collection is available to purchase.
Spring Flowers-Inspired Sneakers
ASICS Release 'Spring In Japan' Sneaker Collection
Trend Themes
1. Spring-inspired Sneakers - The trend of designing sneakers inspired by nature's colors and landscapes during the Spring season.
2. Flower-embodied Designs - The trend of incorporating flower-embodied designs in the fashion and footwear industry.
3. Neutral Base with Colored Overlays - The trend of combining neutral colors on shoe bases with vibrant overlays, stripes, and heel molds.
Industry Implications
1. Footwear Industry - The trend provides an opportunity for companies to create nature-inspired sneakers for customers during the Spring season.
2. Fashion Industry - The trend offers an opportunity to introduce flower-embodied designs to clothing and other accessories.
3. Textile Industry - The trend creates a disruptive innovation opportunity for textile companies in creating tailor-made fabrics that emulate the colors of nature during the Spring season.