The usual brightly colored Vans will be taking a hike this year as Taka Hayashi teams up with the hipster shoemaker to design the Spring 2012 Vans Vault collection. The shoes have taken a turn towards another realm of hipster love that revolves around a more rural look with earthly colors and tougher materials.
Taka Hayashi is not new to the Vans team and has definitely brought much change to the company's original take on shoe manufacturing. Tributes to a past look are being seen more frequently in fashion as of late, and this aesthetic would normally be considered against the Vans-esque appeal; however, the Spring 2012 Vans Vault collection fits in perfectly with current footwear fashion while giving Vans a new perspective.
Historic Hipster Kicks
Spring 2012 Vans Vault Collection Includes Expertise from Taka Hayashi
Trend Themes
1. Rural Chic Footwear - Design footwear lines that embrace earthly colors and tougher materials that cater to hipsters' concern for the environment.
2. Vintage-inspired Designs - Create fashion-forward designs that pay tribute to the past, catering to consumers' nostalgia and love for retro fashion.
3. Collaborative Design Partnerships - Forge alliances with established design talents, like Taka Hayashi, to bring fresh, innovative, and edgy designs to the market.
Industry Implications
1. Footwear - Revamp manufacturing and materials to develop sustainable and genuine products that interest contemporary and environmentally conscious consumers.
2. Fashion - Introduce vintage-inspired designs that cater to consumers' nostalgia and love for retro fashion; design and optimization of collaborative partnerships.
3. Design - Collaborative design partnerships for companies to create new pairs of fashion-forward footwear with elevated aesthetic appeal.