The message was golden at New York Fashion Week’s Spring 2010 shows. Wall Street may still be down in the dumps but it seems that when times get tough gold is the only sure bet. Gilded and glittery accessories were seen on many a Spring 2010 runway.
At Oscar de la Renta, the influence for the metallic yellow braided head-wraps, brocade handiwork and bejeweled baubles could be traced back to ancient Greece. Milly’s Spring 2010 collection also made use of aurelian embellishments and lots of layered gold chains. Diane von Furstenberg presented a gold-filled collection where everything from headpieces to handbags to shoes was given a Midas touch. And 3.1 Phillip Lim was also heavy handed with rumpled gold statement necklaces and bangles and delicately framed, golden-eyed sunglasses. It seems Spring 2010 will bring a lot of gilty shopping.
Gold Standard Fashion
Gilded Accessories Take Center Stage at Spring 2010 Shows
Trend Themes
1. Gilded Accessories - The trend of gilded accessories in fashion could inspire disruptive innovation in jewelry-making techniques and materials.
2. Gold Embellishments - The trend of gold embellishments in fashion could encourage disruptive innovation in fabric design and production.
3. Midas Touch - The trend of incorporating gold in fashion could drive disruptive innovation in the use of metallic finishes across different materials.
Industry Implications
1. Fashion - The fashion industry could benefit from disruptive innovation in the use of unconventional materials for creating gilded accessories and embellishments.
2. Jewelry - The jewelry industry could take advantage of disruptive innovation to create affordable, yet high-end gold-finish fashion accessories inspired by the Spring 2010 runway trends.
3. Textile Manufacturing - The textile manufacturing industry could leverage disruptive innovation to develop new weaving techniques and materials, enabling the creation of intricate and durable gold-embellished fabrics.