Scottish brewer Innis & Gunn recently teamed up with Dundee to create a delicious form of spreadable beer. While drinking a beer with breakfast is largely frowned upon, there is now a more subtle way for consumers to enjoy the taste of their favorite brew in the early morning hours.
'Marm & Ale' is a spreadbale beer made for toast, crumpets and other breakfast dishes. The spread is a type of marmalade made from a combination of Innis & Gunn's oak-aged IPA and Dundee's marmalade. The boozy new condiment was created by adding beer to the marmalade mixture prior to boiling. This process gives the tangy orange-flavored spread hoppy notes that are reminiscent of a strong IPA.
The booze-infused marmalade gives consumers a delicious new option when it comes to dressing up their morning toast.
Booze-Infused Marmalades
This Beer Company Has Created a Spreadable Beer to Add to Toast
Trend Themes
1. Alcohol-infused Food - There is a growing trend of incorporating alcohol into non-beverage food products, creating opportunities for cross-industry collaboration and innovation.
2. Innovative Breakfast Spreads - There is an opportunity to create unique and innovative breakfast spreads by exploring unconventional flavor combinations and ingredients.
3. Craft Beer Industry Crossover - Craft breweries can explore opportunities to expand beyond traditional beer products by collaborating with non-alcohol industries to create new and unique products.
Industry Implications
1. Food and Beverage Industry - Incorporating alcohol into food products creates an opportunity for the food and beverage industry to offer a wider variety of products and expand their consumer base.
2. Craft Beer Industry - Creating beer-infused spreads and other non-traditional products allows craft breweries to stand out in a competitive market and appeal to a wider range of consumers.
3. Breakfast Food Industry - Innovative breakfast spreads can be used as a selling point for the breakfast food industry, offering consumers a unique and enjoyable breakfast experience.