The 'Spotlight Stories' app provides users with a 360-degree movie watching experience that is fully interactive. Originally, the technology worked only with animation, however the app has now released a live-action movie titled 'Help' -- created by 'Fast and the Furious' director Justin Lin.
'Help' is a free five-minute movie that takes the viewer along for the ride in a high-paced chase scene. Creating the 360-degree virtual reality film took 13 months, 81 people and 15 million rendered frames, resulting in an incredible mini-action flick.
The technology allows the user to physically look left, right, up and down in order to expand and explore the movie world. Used with animation, Spotlight Stories engrosses the viewer in fantastical worlds. Pair that technology with live-action film and the viewer is immersed in a world that feels even more like reality.
Mobile Movie Apps (UPDATE)
The Spotlight Stories App for iPhone Released a Live-Action 'Help' Film
Trend Themes
1. 360-degree Movie Experience - There is opportunity for further exploration of virtual reality technology in live-action films to create immersive movie experiences using 360-degree technology
2. Interactive Storytelling - Interactive story-telling has the potential to revolutionize the movie industry, creating industry wide adoption of technology in film-making
3. Mobile Film Platforms - Mobile film platforms present a significant opportunity for business professionals within the film and entertainment industry to take advantage of the widespread use of mobile devices for movie-watching
Industry Implications
1. Virtual Reality - Opportunities for new and innovative virtual reality technology development to enhance in-movie experiences for viewers
2. Entertainment - Interactive storytelling technology has an enormous disruptive impact on the entertainment industry; its potential must be fully explored.
3. Mobile Technology - Mobile device integration with interactive storytelling technology in live-action films presents a significant opportunity for the mobile tech industry.