When it comes to sporty chic watches, the leading French brand Briston comes to mind. The company boasts that it is the sole watch brand "using steel and 100% natural acetate cellulose" for its timepieces.
One prominent sporty chic watch by Briston is the Clubmaster Classic Terracotta. The timepiece is a great example of how the company uses acetate cellulose, a biodegradable and hypoallergenic natural polymer composed of plant and cotton fiber, for its functional designs. This material is traditionally known for its association with the high-quality eyewear industry. Additionally, the steel case of the Clubmaster Classic Terracotta draws inspiration from a "daring cambered cushion square shape" that gained popularity during the 1920s. Additionally, the watches feature interchangeable 'NATO' straps made from nylon which are available in a variety of colors.
Sporty Chic Watch Collections
Briston Boasts Timepieces That are Entirely Conceived in Paris
Trend Themes
1. Natural Material Watch Trend - The use of 100% natural acetate cellulose in Briston watches opens up opportunities for other brands to explore sustainable and biodegradable materials in their timepieces.
2. Vintage-inspired Watch Design Trend - The Clubmaster Classic Terracotta draws inspiration from the daring cambered cushion square shape popular in the 1920s, showcasing the potential for modern brands to incorporate vintage elements into their watch designs.
3. Interchangeable Strap Watch Trend - Briston's 'NATO' straps made from nylon, which can be easily interchanged and come in a variety of colors, demonstrate the growing demand for customizable and versatile wristwatch accessories.
Industry Implications
1. Sustainable Fashion Industry - The use of biodegradable and hypoallergenic natural polymer material in Briston watches presents an opportunity for the sustainable fashion industry to further explore eco-friendly and allergen-free materials in their products.
2. Vintage-inspired Fashion Industry - The incorporation of vintage design elements in the Clubmaster Classic Terracotta watch showcases an opportunity for the fashion industry to tap into nostalgia and cater to consumers seeking retro-inspired fashion pieces.
3. Personalized Accessories Industry - The popularity of Briston's interchangeable 'NATO' straps highlights the potential for the personalized accessories industry to offer customizable watch straps that cater to individual style preferences and allow for easy customization.